A Bachelor’s degree in business with a concentration in marketing will prepare you for a number of careers involving promoting goods and services to potential customers. This field includes sales, advertising, and public relations, as well as conducting market research.

Working through the requirements for getting your degree in marketing will help you to develop your analytical and research skills. You will also learn how to think creatively and communicate effectively. Here are some examples of the types of courses you would be taking as part of this program:

• Accounting Principles and Management Concepts
• Advertising and Promotion
• Applied Business Concepts
• Business Economics
• Business Finance
• Business Research
• Consumer Behavior
• E-Marketing Fundamentals
• Ethical Decision Making in Business
• Issues in Management
• Introduction to Statistics
• Legal Environment of Business
• Managing Technology for Business Strategies
• Shrinking World, Growing Implications
• Strategic Management
• Writing for Public Relations

Career Options

Your Bachelor’s degree in business with a concentration in marketing will prepare you for the following career choices:

• Advertising Manager
• Claims Adjuster
• Consumer Loan Officer
• Customer Service Representative
• Media Buyer
• Product Manager
• Promotion Services Director
• Real Estate Agent
• Sales Representative

Related degrees include business administration (general), public administration, organizational development, and organizational leadership.